Bloomberg Philanthropies

What They Do:

This global philanthropic heavyweight set out to launch a city-focused climate organization—that didn't look or sound like your average climate organization.

What I Did:

Working closely with designer Ricky Altizer, I owned copy on the year-long project and crafted every verbal element of the brand from name to manifesto to tone of voice.

NAMING

TAGLINE

MANIFESTO

VOICE AND TONE